Now that there are somewhere north of 300 startup accelerators in the United States founders are wise to start looking at what differentiates all of the options. Like any business different ones have different advantages beyond their core product. Meeting with the folk’s at Bizdom in Cleveland today I was told their primary advantage is that Bizdom is part of a “Family of Companies”. The idea is that when you are accepted at Bizdom you get access to not just Bizdom, but you also are able to tap the other companies that are under Dan Gilbert’s Rock Ventures. At this point that means you have a connection to 100 companies for testing, partnership, and hopefully have easier time of finding first customers.
Even if you have a great idea, at a great price point, it is always painful to find your first paying clients. Once you have a stable of paying clients it becomes exponentially easier to close new sales, but those first clients can be a killer to close. Bizdom offers a real differentiator by opening up 100 companies that have an expectation to try to help you out. It’s said that when you bring on investors that many times their Rolodex is actually more important than the cash they offer. Being part of an accelerator that genuinely has a direct line to a large number of companies may be the most valuable thing most founders could ask for.
The Family of Companies: http://bizdom.com/rock-ventures-companies/