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Abusive Ads Are Damaging For All Content Creators

Opinion 2 Comments on Abusive Ads Are Damaging For All Content Creators 112

I must sheepishly admit that after years of railing against the use of apps such as Adblock plus that I in fact just installed it on my Mac.  Ads are what help pay for sites, and for content creators to be able to pay their mortgages. Although I have always found ads to be annoying I felt that it wasn’t right to remove them and still enjoy the content. Sadly my view of this has had to change as I have taken my business on the road and am running it out of a travel trailer as I wander the country.

To be clear the issue that I have is not in standard banner ads, or the likes of Outbrain.  The issue I’m running into is that so many sites are now pushing auto play video ads. The bandwidth cost of a banner ad is negligible, but the bandwidth usage of streaming video ads is a beast.  The minor issue I run into is that many times the internet speed I am using is so slow simply loading web pages can be a pain so adding the burden of video ads makes many sites almost unusable.  The major issue I run into is that I am using my Note 4 as a hot spot and it costs me $80 for 10GB of data per month.  These autoplay video ads gobble up the data, and there is no “nice” way to get rid of them.

The problem I am seeing with the content creation industry is that instead of simply sitting down and figuring out how to produce a high quality product that users and sponsors are happy with they keep trying to “hack” their way to success by adding more and more intrusive ads to their platforms. They end up making their sites unusable for the people that want to support them, and force others to resort to apps such as Adblock Plus.  This then harms the entire creator industry since once someone starts using Adblock for one site it’s darn hard to get them to ever turn it off again.

I have found that offering a minimum of painfully obvious static banner ad spots that directly relates to the topics of the website makes everyone happy. Above the fold ads are the most likely to be clicked on which pleases sponsors.  And putting the ads in an obvious place makes readers happy because they don’t have to worry about what happens when they click what looks like a standard backlink.

When so many websites treat their readers as no more than organic click bots even people who abhor the idea of Adblock are forced to reassess their values.

 

Author

Eli Etherton

I am Eli "the Computer Guy" and have been in the tech industry for approx. 20 years doing all kinds of odd projects. I started as an electronics tech in the US Army, worked in corporate IT during the IT Boom, was an individual consultant and grew my tech shop to have numerous full time employees and supported small business clients with computer repair/ server maintenance/ web development/ surveillance systems/ telephone systems until the great recession. After that I started creating video training on all the topics I know and now have a YouTube Channel with over 500K subscribers. I am the founder of GeekBrainDump.com and my plan is to create a tech "news" site that I would actually find useful if I was still in the server room.

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2 Comments

  1. Randy May 18, 2015 at 4:50 am

    Hey Eli,

    Thanks for your insights and opinions on how advertisers are eating up our bandwidth. I’ve pretty much stopped going to Yahoo news and changed my homepage from Yahoo to Google because of the auto streaming videos.

    Not only a sign of disrespect that they just eat up my bandwidth with auto play videos, but sometimes, when the ads play, I get blasted out of my chair because of the sound levels. Or I’m not expecting a video or audio to play at all! Or I may have set the volume of my browser at a higher level because the other web pages I was surfing had their volume too low.

    I was also wondering, and I’m sure you have many followers asking this question. Could you give us more insight into your plans to get back onto Youtube? Have any plans yet, how you’re going to start uploading again? Is your subscriber base growing? View count going up satisfactorily? Your plans to grow geekbraindump and failed normal on track? Why you went back to Facebook? How is Instagram affecting traffic to your sites? And your latest marketing plans/ideas?

    I know this seems like a lot of questions, but I really enjoy watching your videos and hearing your plans and opinions and was hoping this would motivate you to post a new video or at least an article. 🙂

  2. Tim Fox May 30, 2015 at 2:28 am

    Not sure if you know this, you can right click specific ads and block the source instead of the entire webpage.

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