Enough with the Apple Bashing Microsoft

Old 5 Comments on Enough with the Apple Bashing Microsoft 48

I thought with Satya Nadella as the CEO of Microsoft things would be different especially the way Microsoft markets their products. I began to think that Microsoft would stop being snarky and stop negatively criticizing competitor’s products in their commercials. To me it puts me off because Microsoft usually compares their products to Apple’s. The message basically is that Apple’s products suck and Microsoft’s products are better. When I saw the Surface Pro 3 commercial I felt like shaking my head. Oh Microsoft why? I do not understand why you would compare a laptop to a tablet. Of course you cannot use the MacBook Air like a tablet. The Surface Pro 3 has advantages over the MacBook Air if a person wants a powerful tablet that can run full Windows compatible applications. Here is one thing that bothers me the Surface Pro 3 and the MacBook Air are around the price but the keyboard is sold separately. The keyboard cost $150. You cannot get the full capabilities of the Surface without the keyboard, so why compare it to a laptop if when bought right out of the box you can only use it as a tablet.

I feel that if the Surface Pro 3 is as good as Microsoft claims then why should they demean a competitor’s product in order to look good? Why can’t they show how good their products are without bashing some other product? To me Microsoft’s snarky attitude towards Apple’s products demonstrates how desperate they feel in the mobile devices market. If they were more confident in the products they produce then they would not have to compare their products to another company’s. I see the value in the Surface Pro; I like the idea of a device that can be a laptop/desktop/tablet. I think their marketing strategy takes attention away from the good things about the product and focuses on how Apple’s products suck in their opinion. They should really focus on making Surface tablets more appealing to customers. Maybe even lower the price or include the keyboard with the tablet. Microsoft is wasting energy on bashing Apple because Apple is very successful. People line up days in advance for their new products. Are there lines in front of a Windows store? It is very unlikely. If Microsoft wants to gain more market share in mobile devices they should be less snarky, find ways to market their products in a more positive light, and be willing to make changes.


Tyler Deans

Tyler Deans is currently a computer science student at New York Institute of Technology in New York City. She plans to become a Mobile Application Developer. She has knowledge Java and C programming languages. She is learning about Android development. In her free time she can be found programming, reading, in aerobics class, and running. You can connect with her on Google+, Twitter @starving_geek, and LinkedIn.

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  1. Jimmy Simpson III September 3, 2014 at 6:55 am

    I think that Microsoft is trying to change one of the fundamental flaws of the surface pro marketing, It’s always been labeled an iPad competitor, which is just not the case. It’s a tablet form factor ultra book, and their latest commercials put it in the category where it can be measured appropriately.

    Moreover, they kind of wink/nudge towards the older “I’m a PC, I’m a Mac” commercials.

  2. Chris Barnes September 3, 2014 at 10:00 am

    Meh… it’s cut-throat advertising. Apple has lately focused on HOW people use their products (“What’s your verse?”) while Microsoft is focusing on getting back the folks they lost with Windows 8… by advertising Windows 8 .

    My question is this: when will we get a Linux competitor! Linus already said he wants to see a Linux desktop that can compete with Windows and OSX.

  3. Raul Meraz September 3, 2014 at 10:33 pm

    I like Surface… I’d prefer a Surface with 256Gb and 4Gb RAM with Windows 8 PRO than an iPad with 32 Gb…, when I bought my iPad mini here in my country (Mexico), it cost around 550 USD with 32 GB… a Surface 1 with 64Gb cost right now around 340 USD., I think that a Surface is a very good device for students, if u need take note in your class room, u just take ur Surface and plug the key board, and you get a laptop, with an ipad, you cant do the same, besides, Surface has an USB port, u can plug a hard drive and u will get extra capacity… I love Apple products, I have a MacBook Pro and my iPad, but I’m thinking to acquire a Surface, take it with me to my job and leave my MacBook Pro at home (security u know).

  4. Joe Lunsford September 5, 2014 at 5:32 pm

    I remember when Chris Prillo said that Microsoft if here to stay. Well that was a myth, I bet we could see Microsoft put out of business fairly soon.

    • Jeff Newman September 5, 2014 at 5:36 pm


      How about making a full argument on how Microsoft can be put out of business. And just what do you consider “fairly soon?”

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