Subscriber Stats Prove People Like My Shorter Videos on YouTube

Old 3 Comments on Subscriber Stats Prove People Like My Shorter Videos on YouTube 26

As a YouTube “star” it is always interesting to be told when the new path you’ve decided to go down is a very stupid idea.  Any time you try to change anything a chorus of well intentioned folks will chime in to say, “Normally you are a smart but guy, but right now you are being a complete dumbass”.  When you start to receive a lot of this type of feed back you better hope you have some type of metrics to look at or you may be inclined to retreat from your position.

Of course being the aspie that I am I have more metrics than a hoarder has rolls of toilet paper, and this serves me well.

Due to my metrics I recently decided to stop doing the 2 hour live shows and focus on doing shorter pre recorded shows.  For some reason when I started doing  the 2 hour shows in December it had caused my stats to spike and over a 3 month period I had gained across the board by at least 25%, but then… who knows what the hell happened, and my stats went into a free fall.  So I decided to take the good parts of the Daily Blob 2 hour shows, the good parts of the old classes, add a bit of a new spin and roll out the current 30-40 minute shows.

Of course making this change has earned me innumerable comments about how mistaken I am. “The Daily Blobs’s were great, but the new format is not.  I’m unsubb’ing!!!” (I would like to point out here that the new format is basically just a shorter, better produced version of the blob’s, but… whatever…).

What many folks don’t realize is that I actually read most comments even if I almost never respond so that I can get a feel for what you folks are thinking.  So when I see such a negative response I immediately want to know whether this is a legitimate concern, or not.  Having my mass of stats makes this process easy.

In YouTube there are numerous different metrics you can look at, and they are all important for different reasons. I can see Total Views and Total View Time to see how active use on the Channel is.  I can see Audience Retention that shows me the average amount of time people watch my videos to see how involved viewers are (Currently around 9:30! You folks like you some Eli!).  The number that really shows me how my Channel is being accepted by the overall YouTube community is the Subscribers stats.  It shows me how many Subs I Gain, Lose and the Net Growth per Day, Week, Month, etc.

So looking at this number I can see that as far as the YouTube community is concerned I’m doing the right thing.  I just reached a point where my Net Gain of new subscribers is over 20K per 30 day period, and that is the best it has ever been.  Then when you compare that number and the quick growth to where my Net Gain was at only a few weeks ago you can see that a whole lot of people seem to like the change…

The 2 important lessons here are: One, always have the best metrics possible. Two, small changes in how you offer your product/ service can make a huge impact on your growth.

 

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Author

Eli Etherton

I am Eli "the Computer Guy" and have been in the tech industry for approx. 20 years doing all kinds of odd projects. I started as an electronics tech in the US Army, worked in corporate IT during the IT Boom, was an individual consultant and grew my tech shop to have numerous full time employees and supported small business clients with computer repair/ server maintenance/ web development/ surveillance systems/ telephone systems until the great recession. After that I started creating video training on all the topics I know and now have a YouTube Channel with over 500K subscribers. I am the founder of GeekBrainDump.com and my plan is to create a tech "news" site that I would actually find useful if I was still in the server room.

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3 Comments

  1. Mark Sweeney August 14, 2014 at 1:14 pm

    I was a big fan of your two blobs, but i have agree with you, I love the new format, but could we have more than two a week.

    • Eli the Computer Guy August 14, 2014 at 1:22 pm

      The goal is 3 a week. Yet another bit of irony is that I get fewer total views when I do more videos.

      I think when the videos are a bit more limited it makes subscribers feel as if they are more valuable.When i do 5 vids per week it seems like people figure that they’ll just catch the next one…

      3 per week seems to be the sweet spot.

  2. Mike September 10, 2014 at 6:08 am

    Just want to thank you Eli for all the great videos. Im a student and they do help. Really enjoy the industry advice for noobs. Thank you!!

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