Marketing – Company clothing

Old 5 Comments on Marketing – Company clothing 42

This is another installment of my Marketing posts, geared towards those of us who are business owners, consultants, or anyone with external clients.

In my previous marketing posts, I talked about branding, tag lines, your company’s name. But what about what you’re wearing ?

Company clothing is an important aspect to think about. Your own body is a medium for advertising, believe it or not. That might sound kind of weird, but it’s a fact. Your clients see you and look at you. The public sees you and looks at you. Anywhere you go, you can be advertising your business, in a non-provocative and non-intrusive manner.

There aren’t really a lot of rules to follow here. Basically, you want your company’s information on your clothing. Most common is a jacket. I have my company’s name and logo on my jacket. Some people go a step further and put their own personal name (usually first name) on the sleeve of their jacket. This is useful for several reasons. New employees will really like it, as it will make them ‘part of the team’ and allow them to feel like they actually matter within the business. Clients will like it because often times, people forget names, which can be embarrassing. This way, they have a way of being reminded of you or your employee’s name just by looking at you.

Some basic recommendations I would give is to go with embroidered options. Screen printing fades over time and just looks like cheap crap. Embroidering looks professional, and looks higher quality. Don’t make your customizations too large or ‘in your face’, but not too subtle that they don’t get noticed. Most importantly, make sure everything is spelled correctly and lined up correctly.

Remember, everything right down to your clothing can be used to promote your business. Use whatever tools you have available to you to get your message and brand out there.


Martin Lehner

Martin Lehner is an technology professional working for an IT services firm in Whitehorse, Yukon (Canada). He has been working in the technology field for over a decade. With a degree in Business Admin and numerous industry certifications, Martin leads a team of IT professionals that provide third party support for clients. Originally starting a company to offer web development services, Martin quickly realized that clients wanted the entire spectrum of technology services. When Martin is not at work (which is not often, since his company offers 24/7 support), he is busy at home spending time with his family.

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  1. Ilya Slukhov July 21, 2014 at 11:43 pm

    Hey Martin,

    I had some company T-shirts with embroidered logos. After you wash the shirts many times, the embroidery gets warped and doesn’t look good. I was thinking of getting screen printed T-shirts for the next batch, but I know what you mean about the writing getting faded. I’m guessing it’s not a big issue with jackets. Ever have the warping problem with embroideries?

    • Martin Lehner July 22, 2014 at 9:48 am

      Never had a warping problem to be honest. Are you washing them in HOT water ? If so, don’t do that, and instead use WARM / COLD options. Where are you buying your custom clothing from ?

  2. Ilya Slukhov July 23, 2014 at 3:32 pm

    Can’t tell you the company as it was many years ago and I didn’t put the order in. Yeah, I figured its the hot water thing, but I plan to sell t-shirts to clients as part of a branding package and I can’t trust that they won’t wash them in hot water, so I plan to use the printed type instead.

    • Martin Lehner July 23, 2014 at 4:31 pm

      I’ve washed in hot water before and not had an issue, I just know that can be an issue with the cheaper styles / methods of doing it. Check out as I think they’re the best resource for quality embroidered clothing. I use them exclusively.

  3. Ilya Slukhov July 24, 2014 at 3:06 pm

    I’ll take a look at them, thanks Martin!

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