Marketing – Using vehicles for your branding

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This is another installment of my Marketing posts, geared towards those of us who are business owners, consultants, or anyone with external clients.

In our industry, the ability to support systems remotely has come a long way in the last few years. None the less, very often we’re still out and about, visiting clients in person. Sometimes this is support related, sometimes it’s to deploy new equipment, sometimes it’s a consultation meeting. Whatever the reason, in most cases, we’re going to be using a vehicle to get there. So why not make the most of it and do some free advertising at the same time ?

I can’t tell you the amount of times technology professionals miss out on this. In previous posts, I talked about name selection for your company, as well as tag lines and brand building. Brand building is not very hard, despite what some marketing agencies might tell you. One of the key factors to brand building is actually quite simple, it’s: repetition. When people see your name and logo over and over and over again, they begin to remember it and recognize it. Let’s try right now. Dell. Can you picture the logo ? Apple. How about that one ? Google. Am I making my point ?

As you know, my company provides 3rd party IT support services to clients. Why do you know that ? Because, if you look over all my posts to date, I find a place to mention that in at least every other post. You’ve seen it so many times that you know it now. That’s the whole idea. You want people to see your company’s name and logo so many times that they recognize it right away.

A lot of people think it’s expensive to get a vehicle ‘dressed up’. It’s really not. These are 2 of my company vehicles:


These decals cost, per vehicle, $157.50 CDN. I installed them myself, which is easily done with a tape measure, a bottle of water with a drop of soap in it, and a plastic squeegee (a credit card will also do). No matter what side of the vehicle you’re looking at, you see my company’s logo and name (and web site address). I’ve chosen to go with my web site only for contact information, but you can put your phone number on there as well, I just didn’t have a lot of real estate space on the Smart J

Remember, use everything at your disposal to promote and advertise your business. You never know how someone will find out about you.


Martin Lehner

Martin Lehner is an technology professional working for an IT services firm in Whitehorse, Yukon (Canada). He has been working in the technology field for over a decade. With a degree in Business Admin and numerous industry certifications, Martin leads a team of IT professionals that provide third party support for clients. Originally starting a company to offer web development services, Martin quickly realized that clients wanted the entire spectrum of technology services. When Martin is not at work (which is not often, since his company offers 24/7 support), he is busy at home spending time with his family.

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