Branding your business

Old 2 Comments on Branding your business 9

In earlier posts, I talked about enclosures and how they can make a difference in the aesthetics of your installations and deployments. I’m going to touch on another subject here, and that’s branding. More specifically, it’s about taking advantage of branding opportunities.

As you know, my business provides 3rd party IT support services to clients. This includes upgrading client’s networks, and installing new equipment. Below is a picture of an installation we did several months ago:

branding

Notice the acrylic window in the enclosure’s door ? See what’s on it ? Yep, my company’s name and logo. This was done using vinyl decals, which can be peeled and removed with ease and without damaging the acrylic window.

Now, you do need to be careful with tactics like this. Some clients aren’t going to want to be ‘advertising’ for you, and may not be happy with something like the above. My company has an excellent rapport with its clients, and therefore we have no problem doing this, but it is something you should be cognizant of. For me, I’m generally busy decaling anything we sell. Enclosures, servers, wireless access points, whatever, I’m decaling it. The nice thing about decals is that they’re easy to remove and don’t leave any mess or damage, so people can remove them if they so wish. To be honest, I’m not sure I’ve ever had anyone remove a decal I’ve put on.

The point I’m trying to get across to you folks is that you need to think outside the box when it comes to branding your business. Remember, you need to always be thinking about how to get your name out there, and what mediums you could use. Whether it’s a vehicle all decal’d up or your logo on an acrylic enclosure window, you never know when a potential client might see it.

Author

Martin Lehner

Martin Lehner is an technology professional working for an IT services firm in Whitehorse, Yukon (Canada). He has been working in the technology field for over a decade. With a degree in Business Admin and numerous industry certifications, Martin leads a team of IT professionals that provide third party support for clients. Originally starting a company to offer web development services, Martin quickly realized that clients wanted the entire spectrum of technology services. When Martin is not at work (which is not often, since his company offers 24/7 support), he is busy at home spending time with his family.

Related Articles

2 Comments

  1. Jimmy Simpson III July 2, 2014 at 6:52 am

    I use those generic return shipping labels you can get from vista print, they’re about the same dimensions as the OEM license key on the bottom of the laptop. They have my logo, and “Call for service 555-555-5555 or support@blahblah.com“. I tag everything I service except for small electronics, and generally I put the tag where you’d look for service information when something is broken. I have to admit I’m very impressed with the decal you’re using on the racks, It never occurred me to brand stuff like that.

  2. Martin Lehner July 7, 2014 at 12:19 am

    Jimmy, now that you mention it, you’re absolutely right about the labels! I hadn’t even thought of that, and I’m constantly selling hardware! Thanks for the tip, I’ll definitely be incorporating that into my branding 🙂

Leave a comment

Back to Top