Google’s Material Design

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Google is developing a colorful, simple, and efficient design scheme that unifies the look and feel of the UI across all their products.

It’s called Material Design.

“We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science. This is material design.” 

Google is seeking to reduce their user interface  and approach it in a simpler and more elegant way. By embracing the fundamentals of the most basic design principles they are creating something clean and efficient.

Material Design tries to create motion in a meaningful way while maintaining a sense of mass and weight. Combining this with purposeful and elegant transitions gives it a really polished look.  Animations are a big part of how it works and Google wants to create them in a way akin to reality.

The colors are inspired by contemporary architecture and culture, the typography has been reworked to increase clarity, and the icons are redesigned to look more modern.

“Develop a single underlying system that allows for a unified experience across platforms and device sizes. Mobile precepts are fundamental, but touch, voice, mouse, and keyboard are all first-class input methods.”

You can expect to see their design roll out soon with their latest launch of devices later this year though it is available to developers right now.



Zachary Green

Zachary Green is an award winning 3D artist currently working in Simulation Design and Development for the Oil and Gas Industry.

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