The Importance of LinkedIn

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Self-promotion is one of the most important things any aspiring working professional can invest their time into. It’s always in your best interests to self-promote effectively, efficiently, and early. To put it bluntly; if you don’t do it, no one will.

The internet is probably the greatest medium to which you can get your work out there. Never before has it been easier to reach and interact with a mature professional audience who wants to buy whatever you’re selling. The web is flooded with a plethora of tools designed for creating resumes, portfolios and the like; but how do you know which to use? How do you decide which is best to represent your work?

The most prominent tool out there right now is LinkedIn. I absolutely love LinkedIn and it’s value can not be underestimated.

Think of it as a free personal billboard that is constantly touting your skills, expertise, experience, connections, and references. What started out as a simple resume service has grown into a full out portfolio delivery system that allows you to connect with people in your industry across the globe. You can easily showcase your ongoing or past projects along with recommendations to go with them. Paper resumes are almost becoming a thing of the past as it is far easier and more efficient to email someone a URL to your LinkedIn profile.

What is probably the most important thing about LinkedIn is that it has been almost universally adopted by working professionals in all industries. It’s getting to the point where it is expected for you to have an up-to-date LinkedIn profile that is easily accessed at the click of a button.


Zachary Green

Zachary Green is an award winning 3D artist currently working in Simulation Design and Development for the Oil and Gas Industry.

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1 Comment

  1. Robert Maskill June 11, 2014 at 2:14 pm

    Reference Linkedin.

    Having checked the entries for over a dozen people I know and who’s skills I know. I have found one thing in common and that is they have all lied about their skills and abilities.

    This has put me off the service.

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