How blogging can raise your profile

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Blogging can raise your profile. A lot of people will laugh at that statement, or dismiss it. After all, blogging is some teenage thing, isn’t it ? You can’t actually expect it to be taken seriously, can you ? Absolutely you can, and here’s why.

Being a successful writer is all about one thing: how many people read what you’ve written. Now sure, we can argue that there are many other factors, including the impact you have on society as whole, etc. But in today’s media standard, it’s all about readership numbers. That’s the benchmark. Think about it, New Yorks Times Bestseller. Oprah’s Book Club. Barnes & Noble Top Seller. These are all awards given to books that do one thing: sell enough copies. It doesn’t matter if your book is fiction, non-fiction, a biography or a ‘how-to’.  All that matters is how many people have seen and read it.

So, in the modern world of print publication, the same train of thought remains true. How many people have seen your work ? It doesn’t matter if it’s a blog post, a website, a printed novel or a magazine article.

I’m watching here on GeekBrainDump and I’m seeing increasing visitor rates. As a technology professional, if you can generate traffic and viewership to your blog posts, this will increase your public profile as a technologist. When HR departments or a CEO Google you, they’ll find your posts. They’ll see you’re active in the technology industry, and not just locally, but nationally and internationally. If nothing else, this demonstrates a dedication to your chosen profession. And dedication is something you can’t prove with just your resume.


Martin Lehner

Martin Lehner is an technology professional working for an IT services firm in Whitehorse, Yukon (Canada). He has been working in the technology field for over a decade. With a degree in Business Admin and numerous industry certifications, Martin leads a team of IT professionals that provide third party support for clients. Originally starting a company to offer web development services, Martin quickly realized that clients wanted the entire spectrum of technology services. When Martin is not at work (which is not often, since his company offers 24/7 support), he is busy at home spending time with his family.

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  1. Aaron Whitcomb June 12, 2014 at 4:15 am

    Thanks for the thoughts Martin!

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