Marketing – What works?!?!

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This is one of those ‘million dollar questions’. And to be honest, there is no correct answer.

Marketing is something that is completely dependent on the area you are operating in. For us, the best type of marketing that we’ve been successful with is something called un-addressed ad-mail. Basically we print flyers (in our case they’re postcards), and we send them to every business in our city using our letter-carrier postal service. Every business receives the piece of advertising along with their usual daily mail.

Now, keep in mind, our operating area is not a huge metropolis. What might be considered ‘junk mail’ in larger cities is not considered as such here. Flyers (or ad-mail) don’t show up every day, and when they do, it’s usually one or two pieces, not dozens upon dozens at once. So for us, this method has proven to be highly successful. For others, it may not.

So what are the marketing options? Well, there’s un-addressed ad-mail, radio, television, newspaper, billboards, telemarketing, Yellow Pages, Facebook, Google, etc. What solution is the best? Well, again, this depends on your area. It also depends what your business is focused on. If you’re in a metropolitan area and your business is web design, you may get pretty far with Google adwords. If you’re in the same area and your business is disaster recovery, maybe Google isn’t the best place to advertise. After all, if the internet is working and someone can Google you, then why do they need immediate disaster recovery?

It is very important to find out which method and medium work best for your business. There is no real way to tell until you try. So instead of pouring your entire advertising budget into one single method, try a few and see which one works best. Once you have some experience, you’ll spend your money more wisely and more effectively.


Martin Lehner

Martin Lehner is an technology professional working for an IT services firm in Whitehorse, Yukon (Canada). He has been working in the technology field for over a decade. With a degree in Business Admin and numerous industry certifications, Martin leads a team of IT professionals that provide third party support for clients. Originally starting a company to offer web development services, Martin quickly realized that clients wanted the entire spectrum of technology services. When Martin is not at work (which is not often, since his company offers 24/7 support), he is busy at home spending time with his family.

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