A Word on FCC Compliance for Content Creation

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Under the title of Good Rules Gone Bad should be my FCC Compliance rule for writing posts GeekBrainDump.com . As with many rules, what seemed like a straight forward concept to me has morphed into a monster of literary mess.

Basically put the FCC Compliance rule for this site simply means that you must, within the context of your post, state if you are receiving financial incentive to create the post.  So if Spiceworks paid me to create a post about their new eBook I would say within the post, “I was happy when Spiceworks sponsored me to take a look at their new eBook and write what I thought about it… blah… blah…. blah..”  Or simply at the end of the post I would write a single line stating “This post was sponsored by Spiceworks”.  Easy… Peasy…

You only have to state something if in fact you are being paid or compensated in anyway.  You do not have to say anything if you’re simply writing about products in general. So statements such as these are not required:

First, let me make the statement that all mentions of Microsoft Products, or for that manner, any copyrighted works mentioned in my articles, are wholly owned subsidiaries and property of their respective owners, in this case, Microsoft. Now that that legal junk is out of the way, let us move on to the analysis of REAL WORLD TECH.

Any products mentioned herein are property of their respective company or individual owners. With legality out of the way, the…

FCC Compliance should simply be viewed as a rule so that keeps everyone’s motivations above board.  We don’t need to destroy the flow and rhythm of a post simply to staple in legalese. If you feel that you may be biased in anyway you can simply add it into your content in such a way that it is not jarring and disruptive to the readability of your post.

I know I may be biased as an employee of Microsoft, but I think the Chromebook is crap…

Before going to work for Google I really didn’t know why people liked Android…

Or simply at the end of the post:

I am an employee of XYZ

I have invested in XYZ

This is a Sponsored Post

I hope this helps everyone and allows creators to write better posts.

PS…

Rule #698 of Running a Business: Any rule you create will be misconstrued in ways that you cannot imagine within minutes of you posting it.

Author

Eli Etherton

I am Eli "the Computer Guy" and have been in the tech industry for approx. 20 years doing all kinds of odd projects. I started as an electronics tech in the US Army, worked in corporate IT during the IT Boom, was an individual consultant and grew my tech shop to have numerous full time employees and supported small business clients with computer repair/ server maintenance/ web development/ surveillance systems/ telephone systems until the great recession. After that I started creating video training on all the topics I know and now have a YouTube Channel with over 500K subscribers. I am the founder of GeekBrainDump.com and my plan is to create a tech "news" site that I would actually find useful if I was still in the server room.

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1 Comment

  1. Brian O' Hanlon February 13, 2014 at 9:14 pm

    Thanks Eli for the heads up. This is a whole new area of learning for me. B.

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